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Assistant Director, Direct Marketing and Participation
Brandeis University in Waltham, Massachusetts
 
 
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Date Posted 06/10/2021
Category
Admin-Business And Financial Management
Employment Type Fulltime
Application Deadline Open until filled
 
 
 
 
 

Department:

IA Advancement Communications - PM (Lindsay Roth)

 

The Opportunity

 

Brandeis University – a distinguished top-tier private research university recognized for its academic excellence and leading-edge research – has an exciting opportunity for a talented and motivated Assistant Director of Direct Marketing and Participation .

 

Brandeis is dedicated to first-rate undergraduate education while making groundbreaking scientific discoveries, advancing artistic and creative expression, and tackling some of society’s most pressing economic, human rights, and health policy issues. Brandeis offers a culture of learning and mentorship essential to a 21st-century liberal arts education where close relationships with professors and research opportunities enable students at all levels to collaborate with faculty members and peers across the institution. Established as a nonsectarian university in 1948 by members of the American Jewish community, our visionary founders shared a commitment to social justice and to making the world a better place. Our founders’ pioneering spirit and intellectual pursuits continue today at Brandeis – from helping to solve a national public health crisis through work at its Opioid Policy Research Collaborative, to the biological discoveries that, in 2017, earned two faculty members a Nobel Prize in Physiology or Medicine.

 

We aspire to further such important endeavors and are looking to grow our team with individuals who share our passion and commitment. In preparation for its next ambitious campaign, the Division of Institutional Advancement (IA) seeks to strengthen the bonds with the university’s many constituencies. By working together, we will secure the financial resources necessary to continue the legacy of excellence in teaching, research, and scholarship at Brandeis.

 

Located nine-miles west of downtown Boston, a global hub for higher education and innovation, Brandeis University is accessible via major highways (I-90 and I-95) and the MBTA Brandeis/Roberts commuter rail stop.

 

Position Summary

 

The Assistant Director of Direct Marketing and Participation (AD) is responsible for executing annual direct mail, email, and online solicitation campaigns in the context of the annual giving program while supporting the greater development and campaign goals of the Institutional Advancement Division at Brandeis University.

 

The AD develops a coordinated matrix of communication and solicitation strategies involving email, direct mail, and utilizes best practices for engaging various volunteer constituencies for increasing participation, all focused on shaping a sustainable tradition of annual support for the University, its schools, centers and affiliated units

 

As the primary liaison to our campus partners, a significant function of this role is to manage key relationships across these units and identify the strategy, oftentimes unique to the school, center, or department, needed to inspire an increase in giving. In addition to curating content for use across direct mail, email, phone, and digital forms of communications, the AD will track and report on performance in these units and make suggestions to improve metrics and ROI in future campaigns.

 

As Brandeis looks to expand the impact of its crowdfunding campaigns, including Giving Tuesday, the AD will provide oversight and expansion of peer-to-peer solicitation through campaign ambassadors, while also partnering with other members of the Direct Marketing and Participation team and colleagues throughout the Institutional Advancement division

 

Primary Responsibilities

  • Build and execute marketing campaigns (35%)
    • In partnership with the director, builds strategic and tactical plans for achieving Annual fundraising goals for the Brandeis Fund and financial aid via direct mail, phone, text messaging, social media and email channels to generate $2 million+ in gifts on an annual basis and grow alumni participation over time.
    • Responsible for the set up and management of the backend technology used for the annual fundraising event Giving DEISday (GDD) and other crowdfunding initiatives, working closely with colleagues in Advancement Services, Gift Administration, Donor Relations and Communications to ensure effective coordination and success.
    • Runs regular campaigns for solicitations on social media and retargets potential donors using Google / Google Analytics.
  • Advise and support campus partners (25%)
    • Serves as the liaison and direct point of contact for schools, centers, and affiliated units and departments, such as Brandeis Athletics and Brandeis Hillel, to provide strategic guidance on direct marketing best practices and deploy direct marketing solicitations on their behalf, as needed. Leads a quarterly meeting series with respective units to discuss upcoming campaigns from central communications and performance of past campaigns.
  • Manage crowdfunding programs (20%)
    • Manages the crowdfunding programs for campus partners, providing leadership and expertise on developing and executing campaigns when identified and approved funding needs are presented at the school, center, department or program level.
  • Business operations and reporting (20%)
    • In partnership with the director and other members of the direct marketing team and Advancement Services, prepares and analyzes weekly, monthly and annual reports on all solicitation activity with adjusting strategic plans to account for new information and findings.
    • Ensure proper general giving donor stewardship and effective pledge fulfillment practices are in place, working with department coordinators and gift officers on the fulfillment of outstanding phonathon and GivingDEIS day pledges. Liaises with Donor Relations on giving societies, donor honor rolls, etc.
    • Contributes to the development and management of departmental budgets and resources.

 

Qualifications

  • Bachelor’s degree required.
  • A minimum of 3 years of work-related experience, preferably in a higher education or non-profit setting.
  • Direct or closely related experience with annual giving fundraising programs and volunteer management required.
  • Excellent organizational skills with high level of responsiveness and follow-up. Accuracy and attention to detail is essential, including copy editing of communications, data extraction, manipulation, management, integrity, and analysis.
  • Demonstrated strong creative and writing skills required with an emphasis on marketing communications to segmented audiences using a variety of communications platforms and channels.
  • Ability to handle deadlines effectively, work independently, and manage concurrent activities while adapting to ever-changing priorities of the Annual Giving program.
  • Demonstrates proficiency in email, word processing, spreadsheet, presentation and conferencing software, and relational databases with an ability to become comfortable and productive with the University’s alumni and donor systems. MS Office Suite and Salesforce experience highly desired. Familiarity with RNL Engage, Hustle texting platform, Google Analytics, and Tableau a plus.
  • Superior interpersonal skills with proven ability to successfully interact and collaborate with colleagues and external constituents in a professional manner.
  • Ability to apply good judgment and discretion when dealing with highly confidential alumni, parent, student, family, donor and prospect information.
  • Must be a detail-oriented, self-starter with an ability to work independently and manage multiple priorities to meet challenging timelines and achieve annual goals.
  • Adheres to University and departmental business policies and procedures.
  • Presents a collegial, collaborative and customer-service demeanor that positively reflects the core values and standards of the institution and demonstrates tact and diplomacy.
  • Must be able and willing to work occasional evenings and weekends with an attitude of doing what it takes to get the job done.

 

Commitment to Diversity, Equity, and Inclusion

 

“Brandeis is a community rooted in purpose, guided by enduring values, and determined to lead. Come add your talents and your voice to this vibrant and distinctive community.”

Ron Liebowitz, President of Brandeis University

 

Diversity, equity and inclusion aren't just important values at Brandeis today — they are rooted in our identity as an institution. They serve as a regular reminder for self-reflection, and a continuous call to grow. Founded as a model of ethnic and religious pluralism, Brandeis University welcomes students, faculty, and staff of every nationality, religion, and orientation. Social justice is central to the mission of Brandeis, which endeavors to foster a just and inclusive campus culture that embraces the diversity of our larger society. Brandeis embodies the American heritage of cultural diversity, equal access to opportunity and freedom of expression. Read more online about our Mission and Diversity Statements .

 

Submit Your Candidacy

We welcome your nominations, inquiries and expressions of interest in this position, which may be directed informally via email or telephone to Advancement administration contacts:

 

Ania Morris

Assistant Director, Advancement Talent Management & Administration

781-736 -4004 | armorris@brandeis.edu

 

Elizabeth Crabtree

Vice President, Advancement Administration & Operations

781-736-4034 | ecrabtree@brandeis.edu

 

To learn more, visit the and our websites.

To apply, please visit our and submit your cover letter and resume via the Brandeis University Human Resources online portal.

 

Closing Statement

Brandeis University is committed to providing its students, faculty and staff with an environment conducive to learning and working and where all people are treated with respect and dignity. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry , national origin, ethnicity, caste , sex, pregnancy, sexual orientation, gender identity/expression, including transgender identity, religion, disability, age, genetics, active military or veteran status and any other characteristics protected under applicable federal or Massachusetts law.

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